Why? Because we’re done with craft. We’re done with washed out hippy packaging and washed out hipster coffees. Now is not the time to sleep! With everything that is going on in the world around us, we want to make sure that we are awake! No time to waste. Yes, BLACK INSOMNIA is made with love. it’s made with passion. But it’s also made with loads of integrity and without any frills. Proven by independent lab results and confirmed by the Caffeine Informer Black Insomnia Coffee is The World's Strongest Coffee with a minimum of 702mg of Caffeine per 12fl.Oz Cup.